What does "What TrueROAS adds" in Events Manager mean?
How to read the numbers and weekly charts on the Overview tab of the Meta and Google Ads pages, and which of them are estimates.
Where to find it
Open Events Manager, click Meta or Google Ads, and stay on the Overview tab. What TrueROAS adds is the first box, above Sending. It shows for a platform that is on. It does not exist for TikTok, AppLovin, OpenAI Ads or Klaviyo.
The box compares what the ad platform counted with what TrueROAS counted for the same store, and shows what sending your sales from TrueROAS changed. It never shows a number in red, because a gap between two counts is not an error. Under the box, Source says where the numbers come from. A line such as TrueROAS on since and a date says when TrueROAS started sending.
Weeks
Weeks start on Monday. Last full week is the most recent complete week, Monday to Sunday. The charts show the 12 weeks before this one, and a week with no data is left empty. A marker named TrueROAS on shows the week TrueROAS started sending.
Until your first full week has passed, the box says Not enough history yet. Numbers appear after your first full week.
The three numbers for Meta
| Number | What it means | Real or estimate |
|---|---|---|
| Extra sales Meta saw | Sales Meta got through TrueROAS that its own tracking would have missed, over the last 7 days. The line under it reads Estimate from Meta's own count, followed by the percent of extra purchases Meta reports. | Estimate. It applies Meta's own percentage to the sales TrueROAS credits to Meta. It never exceeds those sales. |
| Extra purchases Meta saw | Replaces the number above when Meta gives no percentage. It counts the purchases Meta got only from TrueROAS's servers, over the last 7 days. | Real count. It has no money value. |
| Match quality | Meta's score from 0 to 10 for how well it can match your events to people on Meta, averaged over the last full week. An arrow shows the change since the first week with a score. | Real, from Meta. |
| Gap to TrueROAS | How far Meta's purchases from ad clicks are from the orders TrueROAS counts for Meta in the last full week. For example 10% more means Meta counted 10% more purchases than TrueROAS. A line below shows where the gap was before TrueROAS. | Real on both sides. |
When a week has fewer than 10 TrueROAS orders, the gap shows as a count instead of a percent, for example Meta counted 5, TrueROAS 3, last full week. Same as TrueROAS shows when the two are about equal.
Below the numbers, Week by week has a switch with Gap to TrueROAS and Match quality. The first draws TrueROAS and Meta as two lines. The second draws your weekly match quality.
The numbers for Google Ads
| Number | What it means | Real or estimate |
|---|---|---|
| Extra conversions in Google | How many more conversions the TrueROAS conversion action counted than your best other purchase action, over the dates shown. fewer shows when it counted less. It only shows when you have another purchase action. | Real, from Google Ads. |
| Gap to TrueROAS | The TrueROAS conversion action against the orders TrueROAS counts from your Google ads, over the same dates. | Real on both sides. |
| Conversions Google counted | What Google counted on the TrueROAS conversion action over the dates shown. | Real, from Google Ads. |
The Google numbers and rows count from the day after your TrueROAS conversion action was set up, up to yesterday, and at most the last 30 days. TrueROAS reads the setup day from the date in the action's name, for example TrueROAS Server Purchase 9th Nov 2026. When the name has no date, for example after you rename the action in Google Ads, they cover the last 30 days. Google's numbers here count each sale on the day it happened, like TrueROAS orders.
Until there is one full day to count, the box reads, for example, Counting starts 10 Nov, the day after TrueROAS Server Purchase 9th Nov was set up. The first numbers show on 11 Nov., and the numbers above say The first numbers show on 11 Nov.
Below them, Your conversion actions vs TrueROAS has a switch with the dates, for example 3 Nov – 9 Nov, and Week by week. The dates view has one row per purchase action with its conversions and its gap to TrueROAS, for example Counts 12% fewer or Claims 8% more. The TrueROAS row has the TrueROAS logo and each conversion action has the Google Ads logo. Week by week draws the gap of each action as a line, your TrueROAS action solid and the others dashed, up to 5 lines. Weeks with fewer than 10 TrueROAS orders have no percent.
Good to know
- Only Extra sales Meta saw is an estimate. Every other number is a count from Meta, Google Ads or TrueROAS.
- These numbers are not your sales. They compare counts, so they will not match your Dashboard. See Why don't my TrueROAS numbers match Meta or Shopify?.
- If a source cannot be loaded, the box says so and shows what it has. Refresh is not on this box. Reload the page to try again.
- Nothing in this box changes a setting.
- The numbers need a few minutes to update, so a change you just made can take a while to show.