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How do I connect AppLovin?

Copy your Report Key from AppLovin, paste it into TrueROAS and add our tracking link to your AppLovin campaigns.

Before you start

AppLovin is in beta and only switched on for selected stores. If you do not see an AppLovin card on the Integrations page, email hello@trueroas.com and ask to join the beta.

How AppLovin is different from Meta and Google

With Meta, Google and TikTok you log in to the ad platform and TrueROAS gets access from there. AppLovin has no log in step. Instead you copy a key from your AppLovin account and paste it into TrueROAS.

  • The key is called the Report Key. It lets TrueROAS read your campaigns, spend, impressions and clicks.
  • The Report Key cannot change anything in AppLovin. TrueROAS can not pause campaigns or edit budgets on AppLovin.
  • AppLovin has other keys on the same page. Only the Report Key works here. Do not paste the SDK, Management or Event key.

AppLovin also names its levels differently. A campaign holds creative sets, and a creative set holds ads. A creative set is what Meta calls an ad set.

Find your Report Key

  1. Open AppLovin Ads Manager.
  2. Click your account in the top-right.
  3. Select Keys.
  4. Copy the Report Key.

Connect AppLovin

  1. Open Setup in the left menu and click Integrations.
  2. Under Advertising Platforms, find the AppLovin card and click Connect.
  3. Paste your key into Report Key. Click Where do I find this? if you need the steps again.
  4. Click Connect AppLovin.

TrueROAS checks the key with AppLovin before it saves it. When it works you see AppLovin connected, and the card shows Connected with the last four characters of your key.

If you see We couldn't connect to AppLovin, the key was not accepted. Copy the Report Key again and make sure no other key was pasted.

If you pasted the Conversion API key by mistake, TrueROAS tells you so. That key belongs in Events Manager, see How do I send my purchases to AppLovin?.

The tracking link tells TrueROAS which campaign and creative set each visitor came from. Add it to every AppLovin campaign.

  1. On the Integrations page, click the AppLovin card. Under Set up your tracking link, click Copy.
  2. In AppLovin, open Campaign / Creative Set Settings, then Tracking Parameters, then Edit.
  3. Paste the link and save.

The same link is on the AppLovin tab of the UTM Manager. See What is the UTM Manager and what can I do there?.

Without the tracking link, TrueROAS still recognises visitors who came from an AppLovin ad, but it cannot tell which campaign they came from.

What you see after connecting

  • AppLovin gets its own row in the channel table on the Dashboard, with spend next to the sales TrueROAS tracked from AppLovin.
  • In Ads Manager, the AppLovin button shows your AppLovin campaigns. Open a campaign to see its creative sets, and a creative set to see its ads.
  • Sales show on campaigns and creative sets. Ads show spend, impressions and clicks only, because AppLovin's tracking link stops at the creative set.

TrueROAS counts sales with its own tracking, the same way it does for every other platform. Attribution is how TrueROAS decides which ad gets the credit for a sale. Only people who clicked an AppLovin ad count. Sales that AppLovin credits to people who only saw an ad are not included.

Why does AppLovin say Connect on my Dashboard and in Ads Manager?

TrueROAS can see sales from your AppLovin ads before you connect AppLovin, but it cannot see what you spent. Until you save your Report Key:

  • On the Dashboard, the AppLovin row shows Connect where the spend should be.
  • In Ads Manager, your AppLovin sales sit under Organic & Unassigned in an AppLovin group, with the note Connect AppLovin to see these sales under your campaigns, with spend.

Click Connect in either place to open the AppLovin dialog on the Integrations page. Once your Report Key is saved, the spend appears and the sales move under your AppLovin campaigns.

Setting up purchases in Events Manager does not connect your spend. That uses a different key, see How do I send my purchases to AppLovin?.

Disconnect AppLovin

  1. Click the AppLovin card on the Integrations page.
  2. Click Disconnect, then Disconnect again to confirm.

Your AppLovin spend stops updating. You can connect again at any time with the same or a new Report Key.

Good to know

  • Connecting AppLovin applies to the whole store, so everyone on the store sees AppLovin spend.
  • Only team members with the Integrations permission on the store can connect or disconnect AppLovin. See What can team members see and change on the Dashboard and Ads Manager?.
  • AppLovin only shares the last 90 days of spend. Date ranges further back show no AppLovin spend.
  • Spend refreshes about every 15 minutes.
  • TrueROAS can not pause campaigns, change budgets or create ads on AppLovin.
  • To send your purchases back to AppLovin, see How do I send my purchases to AppLovin?.