What is the Integrations page and what can I do there?

A tour of the Integrations page, from sending sales back to ad platforms to the ad platform cards, AI tools, API access and the survey app.

Where to find the Integrations page

Open Setup in the left menu and click Integrations. The menu tooltip reads Connect your store, ad platforms, email tools, and other data sources to TrueROAS. Your store itself, on Shopify, WooCommerce or another platform, is connected in General Settings instead, as described under The same cards in General Settings, below.

Everything on the page is for the store picked in the store list at the top of the left menu. See How do I switch between my stores?.

A connection is the login you give TrueROAS on an ad platform. The ad account is the account under that login that this store uses. Which of the two is saved to your login and which to the store is explained in How do I connect or change the ad account behind the Meta, Google and Tiktok tabs?.

The page from top to bottom

1. Feed Ad Platforms True Data, with the text Start sending back data to the ad platforms using TrueROAS data, so that the ad platforms can optimize and easier find your best customers. Its cards, Enhanced Meta CAPI, Enhanced Conversions, TikTok S2S and Klaviyo Sendback, send your sales from TrueROAS back to those platforms. What each card shows is explained in What is Feed Ad Platforms True Data in General Settings?. On some plans the cards are blurred until you add the CAPI add-on, as explained in Do I need the CAPI add-on to send events to ad platforms?. For Klaviyo, see How do I connect Klaviyo to TrueROAS?. If TrueROAS emailed you to reconnect Google Ads, see Why did I get an email asking me to reconnect Google Ads?.
2. Advertising Platforms, with the text Connect your ad accounts to track campaign performance and attribution. Attribution is how TrueROAS decides which ad gets the credit for a sale. Connecting an ad platform brings its spend and campaigns into TrueROAS. The cards come in the order of the table below.
3. AI MCP, with the text Bring TrueROAS data into Claude, ChatGPT, Cursor, and other AI tools, and the Claude, ChatGPT & more card. Its button opens the Connect AI Assistants page. It reads Set up before you create a connection, Setup guide with an orange Pending line while no AI tool has used the connection yet, and Connected once one has. See How do I connect Claude or ChatGPT to TrueROAS?, How do I connect Claude Code or Cursor with an access token?, Can Claude or ChatGPT change my ads? and How do I disconnect an AI tool or revoke an access token?.
4. AI Agents, with the text Turn on assistants that watch your store and do work for you, and the Your Agents card. Its button reads See agents, or Manage once an agent is on. See What is the Your Agents page and what can I do there?.
5. API Access, with the text Connect external tools to your TrueROAS data, and the TrueROAS API card (Generate an API key and pull your attribution data into spreadsheets, scripts, and custom integrations.). Its Manage button opens the API Access page. See How do I get an API key and pull my TrueROAS data?.
6. Get more accurate attribution, with the text Add a free post-purchase survey to capture how customers really found you, and the Post-Purchase Survey card. Get the free app opens a window about the free TrueROAS survey app for Shopify, which asks your buyers on the thank-you page how they heard about you. Install free on Shopify opens the app in the Shopify App Store in a new tab. Copy install link copies the link to the app and reads Copied! for 2 seconds.

The Advertising Platforms cards:

Stores in the AppLovin beta also have an AppLovin card at the end of the row. See How do I connect AppLovin? and How do I send my purchases to AppLovin?.

The TikTok Ads card

The TikTok Ads card connects your TikTok login. You pick the TikTok ad account for the store in another place, as the last step below shows.

1. Click Connect on the card. The window shows You don't have an active TikTok integration.
2. Click Connect TikTok Ads. TikTok opens in a new browser tab, where you log in and allow access.
3. Pick the TikTok ad account for this store on the Tiktok dashboard, or in the panel that opens from your profile picture, as described in How do I connect or change the ad account behind the Meta, Google and Tiktok tabs?.

How to add the TrueROAS tracking to your TikTok ads is explained in How do I add the tracking code to my TikTok ads?.

The TikTok S2S card at the top of the page opens a window with the same title, Connect TikTok Ads Account. That card sends your sales to TikTok, while the TikTok Ads card brings in your TikTok spend and campaigns. See How do I send my store events and purchases to TikTok?.

How the cards work

• Once a platform is connected, a green Connected line with a check mark sits above the card's name, and the button reads Connected instead of Connect.
• Click the button to open the card's window. Its title and the card text sit at the top. Close it with the X in the top right corner or by clicking outside it.
• Connected only means TrueROAS has a saved login for that platform. It does not mean that an ad account is picked for this store, or that the ad platform still accepts the login. See Why does an ad platform show Connected but no spend or campaigns?.
• Long card texts are cut off after two lines.
• The Enhanced Conversions card at the top and the Google Ads card both open a window called Connect Google Ads Account. The top card sends your sales to Google Ads, and the Google Ads card brings in your Google Ads spend and campaigns.

The same cards in General Settings

• The Ad Platforms tab of General Settings holds the same Feed Ad Platforms True Data section and the same Advertising Platforms cards, and they work the same way as here. The Feed to Ad Platforms tab under Data Settings shows the Feed Ad Platforms True Data section once more.
• Your store is connected under Store Platforms on the Store Settings tab. See How do I connect my Shopify store to TrueROAS?, How do I turn on the TrueROAS Tracker app embed and Always on in Shopify?, How do I connect my WooCommerce store and add its API keys? and How do I connect a store that is not on Shopify or WooCommerce?.
• Only the Integrations page has AI MCP, AI Agents, API Access and Get more accurate attribution.

The other tabs are described in What is General Settings and what can I do there?.

Who can use it

• Integrations is in the menu for everyone on the store, whatever their permissions. The Integrations permission does not hide the page. It decides who can connect or disconnect AppLovin, and who can use their own Meta or Google Ads login for the whole store when the store owner's login stops working. See What can team members see and change on the Dashboard and Ads Manager? and What do I do when my Meta or Google Ads connection stops working?.
• Team Members and Store Access users see the store through the store owner's ad platform logins. A card can read Connected because the store owner connected that platform. The Meta Ads and Google Ads windows then say whose connection is in use and that only that person can disconnect it.
• General Settings is only in the menu when your Settings permission is View or Edit. See What is General Settings and what can I do there?.

On a phone

The cards fill the width of the screen, one under the other. A card's window fills the whole screen. Close it with the X in the top right corner. To reach the page, open the menu with the button in the top left corner, as described in How do I find pages in the menu and fold it in?.

Good to know

• The Feed Ad Platforms True Data settings, AppLovin and the WooCommerce API keys apply to the whole store. The Meta, Google Ads, TikTok, Snapchat, Microsoft Ads and Pinterest connections belong to the login that made them, as the tabs article linked at the top explains.
• You cannot reorder, hide or add cards, and there is no card for an ad platform that is not listed here. To add spend from another platform, see How do I add ad spend from a platform TrueROAS can't connect to?.
• The survey app is installed and managed in Shopify, not in TrueROAS.