What is in the Meta Ads report?

The Meta Ads report covers spend, ROAS, your best campaigns, ad sets and ads, creative and funnel health and who you reached.

What it covers

Your Meta ad account for the time range you picked.

What you see

• A summary at the top with numbers such as Total Spend, Revenue, ROAS, CPA and Purchases, plus CTR, CPM and Frequency.
• Top Campaigns & Ad Sets: your best performing campaigns and ad sets side by side.
• Performance Trends: daily spend, revenue and ROAS over the period.
• Ad Insights: your best and worst performing individual ads.
• Creative Health: key video and landing page numbers.
• Funnel Health: the steps from ad click to purchase.
• Audience Demographics: results by gender, age and device.
• Geographic Performance: revenue by country.
• Growth Opportunities: written recommendations based on the numbers in the report.

On the Reports page the card shows ROAS, spend, revenue and your top campaign.

Good to know

• A section is left out when Meta has no data for it in the period.
• The report needs Meta Ads to be connected and an ad account to be selected for the store.
• It covers one ad account, the one selected for the store.
• How each number is worked out, with the targets and colours, is in What do the numbers in the Meta Ads report mean?.
• To see how Meta and Google affect each other, see What happened to my sales when I changed my ad spend?.
• To make one, see How do I create a new report?.