What happens after I cancel, and how do I restart my subscription?

You keep full access until your paid period ends, then tracking turns off, and starting a plan again turns it back on with your data kept.

Right after you cancel

When you come back from Stripe's billing page, the Thank You page says Your subscription has been cancelled and will remain active until followed by the end date, and You will continue to have access to all features until that date. How to cancel is explained in How do I cancel my TrueROAS subscription?.

• Under Did your numbers not add up? you can click Book a call with Rasmus, the founder, for a free 15-minute call. See How do I book a call with Rasmus?.
• Return to Billing takes you back to the Billing tab.
• On the Billing tab, your subscription now reads Cancels with the end date, where it used to read Renews.

Until the end date

Your plan stays active, so everything keeps working as before, including tracking and sending your sales to the ad platforms.

For each store your plan pays for, TrueROAS emails the store owner, the person who pays and the store's billing contact:

A banner at the top of every page also counts down to the day tracking stops, and once tracking is off, the store list marks the store. Both are explained in Why are my newest orders or ad spend not showing yet?.

When tracking turns off

TrueROAS checks once a day, at 9:00 in the morning Stockholm time. At the first check after your paid period has ended, tracking turns off. It never turns off sooner than 3 days after you cancelled, so a plan that ends sooner than that keeps tracking a little longer.

From then on:

• Tracking is off for every store your plan paid for. A store that another active plan also pays for keeps its tracking.
• TrueROAS stops matching new orders to your ads, and stops sending your sales to Meta, Google Ads, TikTok and AppLovin.
• You get one more email, Your tracking for your store is off.

When you open TrueROAS after your plan has ended, a window asks you to choose a plan. Before tracking is off, its title can read Choose a plan. with Renew or start a new subscription. under it. Once tracking is off, the title reads Your tracking is off. If orders came in since then, the window shows how many were not matched to your ads. The window has the plans, Questions? Book a call and Settings. General Settings, with its Billing tab, still opens.

Restart your subscription

Before the end date

1. Open General Settings and click the Billing tab.
2. Click Manage Subscription. During a free trial it reads Manage Trial Subscription.
3. Renew your subscription on Stripe's billing page.

Your plan carries on as before, and the planned switch-off of your tracking is called off. The Keep my tracking on button in the emails opens the same Stripe page.

After the end date

Pick a plan in the window, or on the Billing tab. See How do I choose a plan and start my subscription?.

As soon as your new plan is active or in its free trial, tracking turns back on with the same settings, and the ad platforms that were getting your sales before get them again. If you already had a free trial, the new plan starts without one. See How is my TrueROAS price worked out?.

If you pay through Shopify

When your TrueROAS subscription in Shopify ends, tracking turns off 7 days later, at the first daily check after that. You get the same emails. When your Shopify subscription is active again, tracking turns back on.

Good to know

• Your data stays in TrueROAS after your plan has ended, and you find it again when you restart.
• Orders that come in while tracking is off are not matched to your ads.
• Tracking turns off and back on for the whole store, for everyone on it.
• Tracking only turns back on for the stores the new plan pays for.
• You cannot keep tracking on without an active plan.