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How do I choose a plan and start my subscription?

Pick your revenue and a plan on the Billing tab, start the free trial and pay on Stripe's checkout page by card, PayPal or Link.

Where you pick a plan

There are two places to start a plan:

  • The plan window that opens after setup. Once your store is connected, for example when the tracking records its first visit or your Shopify store is linked, a window opens over the app for as long as you have no plan. This is where most stores pick their plan.
  • The Billing tab. Open General Settings and click Billing. Without a plan, the tab shows the plan picker.

Both lead to the same Stripe checkout page. What the plans include is explained in What is the difference between the Basic, Pro and Premium plans?.

Pick a plan in the window after setup

  1. The window shows your progress at the top, starting at Step 1 of 3. Under Your data is ready! and I'm tracking ads for..., click My Brand (I want to see my real ROAS) or My Clients (I manage ads for others).
  2. Under What's your monthly revenue?, drag the slider to your revenue per month. For a connected Shopify store, the slider is set to your Shopify revenue of the last 30 days, rounded to the nearest slider step, and a line such as We're seeing $31,874 in your Shopify store in the last 30 days. shows under it. Click See My Plan.
  3. Start with Basic shows the Basic card for your revenue. Click Start Free Trial to start Basic. To start Pro instead, click Start Pro Trial in the Upgrade to Pro box, which shows how much more Pro costs per month.
  4. To see all three plans side by side, click Compare all plans. Choose Your Plan shows the Basic, Pro and Premium cards and the Compare Plans table. Back to recommended plan takes you back.

Use the arrow in the top left corner of the window to go back a step. If you started a checkout from this window before, it opens straight on the plan step.

Under the plans you may also see:

  • Get set up on a free 15-min onboarding call, with a Pick a time button, when your revenue is $10k a month or more or you chose My Clients. Otherwise a Questions? Book a quick call link.
  • Installing for a client? Send them the billing link, when you chose My Clients. It opens Send billing to your client. Type the email under Client's email and click Send Billing Link. Your client gets an email with a link to pay for the store, and Billing link sent! shows the link so you can also copy it. The link works for 7 days. The first time you send one for a store, you can keep using that store for 7 days while your client pays. What your client sees is explained in How do I use the invite or billing link my agency sent me?.

Pick a plan on the Billing tab

  1. Open General Settings and click Billing.
  2. Under Your Avg. Monthly Revenue, drag the slider to your revenue per month. It starts at $25,000 and has marks from $0 to $1M+.
  3. The line under the amount shows the Basic price for that revenue, for example Basic plan from $99/mo, or that Basic is free.
  4. Compare the Basic, Pro (marked Recommended) and Premium cards and the Compare Plans table under them.
  5. Click Start Free Trial on the plan you want. Under the button you see the price after the trial, for example $99/mo after trial · Cancel anytime.

For Premium above $300k a month, the card shows Custom pricing and a Contact Sales button, which opens a page to book a call with the TrueROAS team. At $10k a month or less, Premium shows Available from $10k/mo and has no button.

Pay on Stripe's checkout page

  1. Stripe's checkout page opens. Pay by card, or with PayPal or Link where Stripe offers them.
  2. Fill in the billing details Stripe asks for.
  3. The checkout page also asks for your business tax ID, such as a VAT number, in countries where it can collect one.
  4. Confirm. You need to add a payment method even when your plan starts with a free trial or is free.

If you leave the checkout page without paying, you come back to the Billing & Subscription page in TrueROAS.

After you pay

You see Good job, you're connected! with What Happens Next. The page also has these buttons:

  • View Your Dashboard opens the Dashboard.
  • Book Onboarding Call opens a page to book a free onboarding call with the TrueROAS team.
  • Need help? Contact Support opens the support chat.

Good to know

  • The plan is started on the login you use, and its price counts the revenue of every store that login owns.
  • The plan cards always start monthly billing. To pay yearly, switch after you start, as described in How do I upgrade, downgrade or switch my plan to yearly billing?.
  • The free trial, tax and how the price follows your real revenue are explained in How is my TrueROAS price worked out?.
  • The window after setup cannot be closed. It does not open in General Settings, so you can always reach the Billing tab. The gear icon in the bottom right corner of the window (tooltip Settings) takes you there.
  • On a phone, the window after setup fills the screen and the plan cards are stacked under each other.
  • If someone else has been set to pay for the store, the window shows Waiting for your billing contact until they start a plan, with a Go to Team Settings button.
  • If your agency sent you an invite or billing link, see How do I use the invite or billing link my agency sent me?.
  • If the store pays through Shopify, neither the window nor the plan cards show. See What can I see and do on the Billing tab in General Settings?.