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What is in the Google Ads report?

The Google Ads report covers spend, ROAS, your top campaigns and search keywords, search demand, devices and countries.

What it covers

Your Google Ads account for the time range you picked.

What you see

  • A summary at the top with numbers such as Total Spend, Revenue and ROAS.
  • Campaign & Keyword Performance: your top campaigns and search keywords by revenue.
  • Demand Health: impression share and click numbers for your search campaigns.
  • Audience Demographics: results by device.
  • Geographic Performance: spend and ROAS by country.
  • Growth Opportunities: written recommendations based on the numbers in the report.

On the Reports page the card shows ROAS, spend, revenue and your top campaign.

Good to know

  • A section is left out when Google has no data for it in the period.
  • The report needs Google Ads to be connected and an account to be selected for the store.
  • It covers one Google Ads account, the one selected for the store.
  • How each number is worked out, with the targets and colours, is in What do the numbers in the Google Ads report mean?.
  • To make one, see How do I create a new report?.