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Can I combine several Meta ad accounts in one store?

Tick up to 3 Meta ad accounts in Choose Meta ad accounts, and the Dashboard adds them up while the Ads Manager lists their campaigns together.

Pick several Meta ad accounts

Yes. If your Meta ads run in more than one ad account, you can use up to 3 of them in one store, so the Meta spend covers all your ads.

  1. Click your profile picture in the top right corner. It has a small gear badge.
  2. Under Your ad accounts, click the Meta ad account field. Choose Meta ad accounts opens.
  3. Tick every ad account you want to use, your main one included. To find one, type its name, ID or business name in Search by name or ID. Ticked accounts move up under Chosen, with a count such as 2 of 3.
  4. Once 3 are ticked, you see You can choose up to 3 ad accounts. Remove one to add another.
  5. Click Save. A message such as Saved 2 ad accounts confirms it. If saving fails, you see We could not save your ad accounts. Please try again.

The field is then called Meta ad accounts (2) and shows the first account and how many more, for example Main account + 1 more. The first account under Chosen is your main ad account. If the numbers do not change, reload the page.

The Meta label next to your store name in the top bar shows the names of the ticked accounts, the first two and how many more.

To go back to one ad account, open Choose Meta ad accounts, untick the others and click Save.

What changes on the Dashboard

TrueROAS adds up what Meta reports for every ticked account, such as spend, impressions, clicks, purchases and purchase value. ROAS by Meta is worked out again from the combined numbers, and cards that divide by Meta spend, such as Meta Ad ROAS and MER (Meta), use the spend of all ticked accounts. Which other cards include Meta spend is listed in Which ad spend and costs does each Dashboard card add up?.

The sales TrueROAS tracked for Meta do not change, because they do not depend on the ad account an ad ran in. See Why don't my Dashboard Meta or Google sales match the Ads Manager?.

What changes in the Ads Manager

The Ads Manager loads the campaigns of every ticked account and lists them in the same table as your other campaigns. The table does not show which ad account a campaign belongs to, but the link icon next to a campaign, ad set or ad opens it in Meta Ads Manager under its own ad account.

Good to know

  • Your choice is saved to your login for this store. Your other stores keep their own Meta ad account.
  • If you own the store, Team Members and Store Access users who use your Meta connection see the accounts you ticked and cannot change them. Admins use their own connections, so they tick their own accounts.
  • To stop loading Meta numbers but keep the connection, untick every account in Choose Meta ad accounts and click Save. Disconnect Meta at the bottom removes the connection.
  • Creative Lab does not combine the ticked accounts. It shows the ads of your main ad account, as explained in Why are creatives missing or showing no TrueROAS sales in Creative Lab?.
  • You cannot use more than 3 Meta ad accounts in one store, and Google Ads and TikTok ad accounts cannot be combined.