Why is my LTV page empty or still loading?
The LTV table only fills after you click Load Data, loading can take longer than the estimate, and it stays empty when there is nothing to count.
The table starts empty every time
The LTV page does not keep the table between visits. Each time you open the page, the Load Customer Data card shows until you click Load Data, and on a computer the table under it reads No data available. Leaving the page, also while the table is loading, empties it again. How to load the table is explained in What is the LTV page and what can I do there?.
Shopify Store Metrics, above the Load Customer Data card, do not need Load Data. They load by themselves when you open the page.
Loading takes longer than the estimate
- Estimated load time: ~45 seconds on the card and Estimated time: ~45 seconds in the loading window are the same for every store, however many orders it has.
- The progress bar moves with time, not with the work that is done. It reaches 90% after 45 seconds, creeps up to 95% over the next 30 seconds and stays there until the analysis is finished. On a store with many orders it can stay at 95% for a while.
- Keep the page open while it runs. To stop, click Cancel Loading. You will see Fetching LTV data cancelled. and can start again with Load Data.
The table stays empty or shows zeros after loading
- There are no orders from the past 12 months for the table to count, for example on a new store, or because your orders are not reaching TrueROAS. See What does the setup card at the top of the Dashboard mean?, Why are my newest orders or ad spend not showing yet? and Which orders does the LTV table count?.
- You have not added a store yet. The LTV page has no sample data, so every number is 0, even though the No Stores Added card at the top of the page mentions demo data.
- The analysis failed. You see Error fetching LTV data. and the empty table. Reload the page and click Load Data again.
In each of these cases the table reads No data available. On stores without the TrueROAS Shopify app, the cards above the table show 0.
Shopify Store Metrics is missing or shows 0
Why the Shopify section can be missing or show 0 is explained in What do the Shopify Store Metrics on the LTV page show?.
The page is blurred
On the Basic plan the page is locked behind a box titled LTV Insights. How to unlock it is explained in Why is a page locked behind Upgrade to Pro?.
Good to know
- Loading only reads your orders. Load Data and Cancel Loading change nothing for anyone else on the store.
- There is no refresh button. To load the table again, reload the page and click Load Data.
- On a phone the table and its No data available. message do not show. Before you click Load Data, nothing shows under the Load Customer Data card, and when there is nothing to count, no channel cards show. See How do I use the LTV page on my phone?.
- Two people on the same store can see different numbers in the table. Why is explained in Which orders does the LTV table count?.