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How do I create a new report?

Click New Report on the Reports page, pick a time range and platforms, then choose which report to generate.

Create a Shopify, Meta Ads or Google Ads report

  1. Open Reports and click New Report.
  2. Under Time Range, pick Past 30 Days, last month (shown by its name, for example September) or Past 365 Days.
  3. Under Platforms, tick the platforms you want. Every connected platform is ticked to start with.
  4. Click Generate. The button says how many reports it will make, for example Generate 2 Reports.

One report is made per ticked platform. When the store has a Shopify report and at least one Meta Ads or Google Ads report, a Combined report is made for you as well. See What is in the Combined report?.

Create a Weekly summary

  1. Open Reports and click New Report.
  2. Click Weekly Report.

The report covers the last full Monday to Sunday week and opens when it is ready. If that week already has a Weekly summary, it is rebuilt, as explained in What is in the Weekly summary report?.

Create a Spend changes report

  1. Open Reports and click New Report.
  2. Click Spend changes report.

The report covers the past 30 days and opens when it is ready. It needs Meta Ads or Google Ads to be connected. What it shows is explained in What happened to my sales when I changed my ad spend?.

Good to know

  • New Report only shows when at least one platform is connected.
  • The Time Range and Platforms choices apply to the Shopify, Meta Ads and Google Ads reports. The Weekly summary and the Spend changes report use their own fixed period.
  • If a ticked platform already has a report for exactly the same dates, that report opens instead of a new one being made.
  • You cannot pick a custom start and end date.
  • New reports are for the whole store. Everyone with access to the store sees them.