How do I analyze a competitor's video ad?

Paste a video link from the Meta Ads Library on the Video Analysis tab to get a hook score and tips you can learn from.

Get the video link

Click How do I get the video URL? on the Video Analysis tab to see these steps in Creative Lab, with a picture of the menu in the Ads Library.

1. Go to the Meta Ads Library and find the video ad.
2. Click the three dots on the ad, then Copy Ad Link.
3. Open the ad link, right-click the video and choose Copy video address.

You can paste either link:

• The video's own address from step 3. TrueROAS downloads that video directly.
• The ad link from step 2, or only the ad's number from the Ads Library. TrueROAS then tries to find the video in the ad by itself. This does not always work, and a message then asks you to paste the video's own address instead.

Analyze the video

1. In Creative Lab, click the Video Analysis tab. Its heading reads Competitor Video Analysis, with the line Analyze any competitor's video ad hook. Copy the video URL from the Meta Ads Library and paste it below.
2. Paste the link into the box that reads Paste video URL from Meta Ads Library...
3. Pick Hook Only, which is selected when the tab opens, or Full Analysis.
4. Click Analyze Video, or press Enter in the box. Analyze Video stays greyed out while the box is empty.
5. The button reads Analyzing..., and a box shows Downloading video..., Uploading to AI..., Analyzing hook frame by frame... and Generating insights..., one after the other, with This takes 15-30 seconds.

The AI only gets the video. TrueROAS has no spend or sales for ads of other brands, so the AI judges the video on its own. That is the main difference from checking one of your own videos, where the AI also gets the numbers of the video's card when it has spend.

Read the result

The score ring and the Strong Hook, Average Hook or Weak Hook verdict work as described in How do I check the hook of one of my video ads?. What is different here:

• View in Ads Library, next to the verdict, opens the ad in the Meta Ads Library in a new tab. It only shows when you pasted an ad link or an ad number.
• With Hook Only, you see Scroll stopper: and Technique:, then tags for the pacing, the main emotion and CTA in hook or No CTA in hook, then Text Overlays and Frame-by-Frame Breakdown.
• With Full Analysis, you see Video Structure with Hook, Body and CTA in place of those parts. There is no Messaging part on this tab.
• Both end with Strengths, Weaknesses, What You Can Learn, the changes the AI would make to the video, each with a short reason and a high, medium or low tag, and Analysis, a short note from the AI.
• Analyze Another Ad at the bottom clears the result and the box, so you can paste the next link.

If it does not work

A yellow box shows the reason. Click its X to close it.

Good to know

• It works for any video ad in the Meta Ads Library, your own included, but only while Meta is connected in TrueROAS, even when the video belongs to another brand.
• The result and the link are not saved. Opening another tab, clicking one of the date buttons above the tabs or reloading the page clears them. The dates themselves do not change the analysis.
• You can analyze one video at a time. The tab is made for video ads. For AI tips on one of your own pictures, see How do I get AI suggestions for one creative?.
• The analysis is written by AI, so check it before you act on it. Nobody else on the store sees it.
• To check one of your own videos together with its numbers, use Analyze Hook on the Creative Breakdown tab. See How do I check the hook of one of my video ads?.