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How do I add a store to TrueROAS?

Click Add New Store in the store list, type your store address, choose its time zone and currency, then connect at least one ad account.

Where to start

You can open the Add Store window from three places:

  • Add New Store, the first row of the store list at the top of the left menu. Before you have any store, the menu shows an Add New Store button in place of the list. More about the list is in How do I switch between my stores?.
  • Add New Store in the panel that opens when you click your profile picture in the top right corner.
  • Connect on the Connect New Store card, on the Store Settings tab of General Settings.

Two other ways to add a store:

  • Add New Store on the No Stores Added card on the Dashboard opens the Setup TrueROAS panel instead, where you type the address in the same way. See How do I set up TrueROAS for the first time?.
  • When you install TrueROAS from the Shopify App Store for a store that is new to TrueROAS, the Add Store window opens by itself with your store filled in, and connects it for you.

Add the store

  1. Click Add New Store. The Add Store window opens from the left, with Start Gathering Data Today under its title. Two steps sit at the top: Add New Store and Connect Ads.
  2. Under Add Your Store and Enter your store URL to get started, type your store's address in Store URL, for example mystore.com or shop.mystore.com.
  3. Click Connect Store. You see Connecting your store.... The button only works once the address looks like a web address.
  4. If TrueROAS cannot tell which platform your store runs on, it asks What platform is your store on?. Click Shopify (myshopify.com or custom domain), WooCommerce (WordPress-powered stores) or Other Platform (Magento, BigCommerce, custom, etc.). Back takes you back to the address.
  5. The window now shows your store's address and Choose a time zone and currency for your store. Pick your time zone in Select Timezone and check the currency in Choose your currency. Each choice is saved as soon as you pick it.
  6. Click Next. It only works once the store is added and has both a time zone and a currency.
  7. On Connect Ads, open the tab of your ad platform, Meta, Google Ads, TikTok, Snapchat or Pinterest, connect it and choose your ad account. Each tab also shows how to add the TrueROAS UTM tags to your ads, as explained in What is the UTM Manager and what can I do there?.
  8. Click Finish Setup. If no Meta, Google Ads or TikTok ad account is chosen yet, you see Please connect to at least 1 ad account. and the window stays open.

Setup Later closes the window at any step, and so do the X in its top right corner and a click outside it. The store you added stays in your store list, and you can finish the rest later in the Setup TrueROAS panel.

What to type as the address

  • Type the address of your shop without https:// or a page path. When you paste a full link, TrueROAS keeps only the address, without www. Capital letters become small letters, and only letters, numbers, dots and hyphens are kept.
  • TrueROAS checks the address while you type. These messages can show under the field:
    • Please enter a website URL, not an email address.
    • Please enter a valid website URL (e.g., mystore.com)
    • This domain is not a valid store URL. Please enter your store's primary domain. This shows for email providers, social networks, marketplaces, website builders and the platforms' own sites, such as gmail.com, amazon.com, wix.com or shopify.com.
  • An address that ends in myshopify.com is always accepted and always treated as a Shopify store.
  • If you notice a wrong address after the store was added, click Press here if you added the wrong URL. under the time zone and currency to type it again. The store you added by mistake stays in your store list. To remove it, see How do I delete a store from TrueROAS?.

Good to know