What is the difference between the Basic, Pro and Premium plans?
Every plan has the Dashboard, Ads Manager and reports, Pro adds profit, LTV, journeys and CAPI, and Premium adds a custom model and calls.
The three plans
TrueROAS has three plans, Basic, Pro and Premium. You see them as plan cards wherever you pick a plan, for example on the Billing tab before you have one. On the Billing tab, Pro is marked Recommended unless you are already on it. Each card sums up its plan:
| Plan | What the card lists |
|---|---|
| Basic | Attribution dashboard, Weekly AI report, Ads Manager & Creative Lab and Post-purchase survey |
| Pro | Everything in Basic, Full CAPI coverage, Customer journey insights and MCP integration |
| Premium | Everything in Pro, Full CAPI coverage, Custom attribution model and Monthly strategist call |
Attribution is how TrueROAS decides which ad gets the credit for a sale. CAPI means TrueROAS sends your sales back to your ad platforms, such as Meta, Google Ads and TikTok, from its own servers. MCP lets you connect Claude or ChatGPT to your TrueROAS data, as described in How do I connect Claude or ChatGPT to TrueROAS?.
Compare Plans
Under the plan cards, the Compare Plans table shows a tick for each feature a plan includes and a cross for each one it does not:
| Row | Basic | Pro | Premium |
|---|---|---|---|
| Dashboard, Standard reports, Weekly AI report, Ads Manager, AI chat, Creative Lab and Post-purchase survey | Yes | Yes | Yes |
| Full CAPI coverage | Add-on | Included | Included |
| LTV/Product/Customer Journey Insights, Cost & Profit management and MCP | No | Yes | Yes |
| Custom attribution model, Monthly TrueROAS review and Monthly founder / strategist call | No | No | Yes |
What Basic leaves out
- On Basic, the pages that come with Pro, such as LTV and Cost Manager, open behind an Upgrade to Pro box. Which pages they are, and how to upgrade from there, is explained in Why is a page locked behind Upgrade to Pro?.
- On Basic, sending your sales to the ad platforms is a separate add-on that you pay for on top of your plan. Its price and free days are explained in Do I need the CAPI add-on to send events to ad platforms?.
Premium
- When you start a new plan from the plan cards, Premium has a price when the revenue you pick under Your Avg. Monthly Revenue is above $10k and up to $300k a month. Above $300k the card shows Custom pricing with a Contact Sales button, which opens a page to book a call. At $10k or less it reads Available from $10k/mo and has no button.
- When you already have a plan, the Premium card in the window for changing your plan shows Book a call, and the TrueROAS team sets Premium up with you. See How do I upgrade, downgrade or switch my plan to yearly billing?.
Good to know
- Who a plan covers, including your team members, is explained in What can I see and do on the Billing tab in General Settings?.
- How much Trew usage each plan includes is explained in How does Trew usage work and what does it cost?.
- What each plan costs at your revenue is explained in How is my TrueROAS price worked out?.
- If your store pays through the Shopify app, Shopify bills you and the Billing tab does not show these plan cards.
- To move to another plan, see How do I upgrade, downgrade or switch my plan to yearly billing?.