How do I connect Snapchat Ads?
Sign in to Snapchat from the Snapchat Ads card and pick the ad account for your store, so TrueROAS can load its campaigns and spend.
What the Snapchat connection does
TrueROAS reads your Snapchat campaigns, ad squads and ads with their spend. Once Snapchat is connected and an ad account is picked, they show behind the Snapchat Ads button in the Ads Manager.
- How Snapchat rows look, what swipe ups and reported purchases mean there, and which currency they use is explained in How do Google, TikTok, Pinterest and Snapchat campaigns differ in the Ads Manager?.
- Which Dashboard totals include Snapchat spend, and which leave it out, is explained in Which ad spend and costs does each Dashboard card add up?.
Before you start, make sure you can log in to Snapchat with a login that has access to your ad account in Snapchat Ads Manager. The account list shows the ad accounts of every business your Snapchat login belongs to.
Connect Snapchat
- Open Setup in the left menu and click Integrations. Under Advertising Platforms, find the Snapchat Ads card and click Connect. The window Connect Snapchat Ads Account opens. The same card is on the Ad Platforms tab of General Settings.
- Click Connect Snapchat Ads. A small Snapchat window opens. If your browser blocks it, you see Please allow popups for this site to connect with Snapchat. Allow pop-ups for TrueROAS and click the button again.
- Log in to Snapchat and allow the access TrueROAS asks for. Finish this within 5 minutes of clicking the button.
- The Snapchat window closes, you see Successfully connected to Snapchat! and the page reloads. The card now reads Connected.
If you see Snapchat connection failed: Authentication failed, the sign-in did not go through, for example because it took longer than 5 minutes. Click Connect Snapchat Ads and sign in again.
Pick the ad account
- Click Connected on the Snapchat Ads card. TrueROAS loads your Snapchat ad accounts. If your Snapchat login has exactly one ad account, it is picked for you.
- Otherwise, click Choose ad account here.
- The Select Snapchat Account list opens. It shows Loading Snapchat accounts... while it loads. Each account shows its name with its ID in brackets. An account without a name is listed as Ad Account followed by its ID.
- Pick the account. You see Snapchat ad account connected successfully.
The next time you open the window, the button shows the name of the account you picked. Click it to pick another account.
Other messages you can see:
| Message | What it means |
|---|---|
| No Snapchat ad accounts found | Your Snapchat login has no ad account. Sign in with a login that has access to one. |
| Failed to fetch Snapchat ad accounts | TrueROAS could not load your accounts from Snapchat. Try again. |
| Failed to connect Snapchat ad account | The account you picked was not saved. Pick it again. |
You can also pick the account in the panel that opens from your profile picture in the top right corner, under Your ad accounts. Before you connect, Snapchat shows there as a Snapchat tile under Add more. Clicking the tile starts the same sign-in.
If Snapchat stops loading
TrueROAS renews its access to Snapchat by itself. If Snapchat stops accepting the connection anyway, for example because the access was removed in Snapchat, the card shows no warning and keeps reading Connected. To fix it, disconnect Snapchat as described below and connect it again. You then pick the ad account again.
Disconnect Snapchat
- Open the Select Snapchat Account list, in the card's window or in the panel under your profile picture.
- Click Disconnect at the bottom of the list.
There is no confirmation. You see Successfully disconnected from Snapchat, or Failed to disconnect from Snapchat if it did not work. Disconnecting removes the Snapchat connection from your login and clears the Snapchat ad account picked for the store you have open.
Good to know
- The Snapchat connection is saved to your login and works for all your stores. The ad account is saved to your login for each store, so pick one for every store that runs Snapchat ads.
- You can pick one Snapchat ad account per store. The list has no No ad account chosen choice. To stop loading Snapchat numbers, use Disconnect, which removes the connection for all your stores.
- TrueROAS cannot pause Snapchat ads or change their budgets.
- Snapchat does not count for the Connect ad accounts step of the setup card. See What does the setup card at the top of the Dashboard mean?.
- If you are a Team Member or Store Access user and the store owner has connected Snapchat, you use the store owner's Snapchat connection, and the account list shows the store owner's Snapchat ad accounts. Snapchat is read-only in the panel under your profile picture. An ad account you pick on the Snapchat Ads card is saved for your login only. To use your own logins instead, switch to Mine in that panel.
- If the card reads Connected but no Snapchat numbers show, see Why does an ad platform show Connected but no spend or campaigns?.