Which cards are on the standard Summary, Meta, Google and Tiktok dashboards?
The cards each standard dashboard starts with, in order, and the cards you can only add yourself from Available Metrics.
When you see the standard set
Every store starts with four dashboards built into TrueROAS: Summary, Meta, Google and Tiktok. The tables below list the cards each one starts with, row by row from the top, and each row from left to right.
Your dashboards may no longer match these tables if someone on your store has changed them. Once someone on the store changes or adds a dashboard, your store keeps its own copy, and changes TrueROAS makes to the standard set later do not reach it. To bring the standard set back, use Reset in the editor. Read what it removes first in How do I create, rename, make private or delete a dashboard?.
Summary
The Summary dashboard has two sections. The first has no name:
| Row | Cards |
|---|---|
| 1 | Blended ROAS / POAS, Blended CPA, Blended AOV |
| 2 | Blended Ad Spend, Total Sales, Total Orders |
| 3 | The channel table |
| 4 | Top Creatives |
| 5 | Cost Breakdown, the table of your costs |
| 6 | Website Users by Traffic Source, Unique visitors and add to carts by ad platform |
| 7 | Traffic Sources |
The second section sits under the label Channels:
| Row | Cards |
|---|---|
| 1 | Channels |
| 2 | TrueROAS vs Meta Ads, TrueROAS vs Google Ads, TrueROAS vs TikTok Ads |
| 3 | Meta Ad Spend, Google Ad Spend, TikTok Ad Spend, Pinterest Ad Spend |
| 4 | Meta Ad Sales, Google Ads Sales, TikTok Sales |
| 5 | MER (Meta), MER (Google), MER (Tiktok) |
| 6 | Email Sales, Organic Sales, Facebook, Instagram, WhatsApp Revenue, Direct Sales |
Meta
| Row | Cards |
|---|---|
| 1 | Meta Ad ROAS, Meta Ad Spend, Meta Ad Sales |
| 2 | AOV, CPA, Meta Orders |
| 3 | MER (Meta), CPM by Meta, CTR by Meta, Impressions by Meta |
| 4 | Clicks by Meta, Product Views by Meta, Frequency by Meta, Leads by Meta |
| 5 | Sales by Meta, ROAS by Meta, TrueROAS vs Meta Ads |
| Row | Cards |
|---|---|
| 1 | Google Ads ROAS, Google Ad Spend, Google Ads Sales |
| 2 | CPA, AOV, Orders |
| 3 | MER (Google), Organic Sales, TrueROAS vs Google Ads |
| 4 | Conversions by GoogleAds, Conversion Value by GoogleAds, Clicks by GoogleAds, Cost Per Click by GoogleAds, Branded Search (excl.) |
Rows 3 and 4 are in a second section without a name.
Tiktok
| Row | Cards |
|---|---|
| 1 | Tiktok Ad ROAS, TikTok Ad Spend, TikTok Sales |
| 2 | AOV, CPA, Orders |
| 3 | MER (Tiktok), TikTok Conversions, Clicks, CTR, CPC, CTR |
| 4 | TrueROAS vs TikTok Ads |
Rows 3 and 4 are in a second section without a name. Row 3 holds the CTR card twice.
Cards on no standard dashboard
These cards are not on any standard dashboard. You can add them yourself from Available Metrics, where most of them are listed under a different name. See What is each card called in Available Metrics?.
- Store-wide cards: Blended CAC, Blended MER, Blended Profit, Blended POAS, Contribution Margin, Marginal ROAS, Events Manager Uplift, Sales Trend, Recent Orders and the customers ring.
- Meta: True Meta ROAS, Meta Sales, CPC by Meta, Unique CPC by Meta, CPC Breakdown by Meta, Link CTR by Meta, Outbound CTR by Meta, Unique CTR by Meta, Unique Outbound CTR by Meta, CTR Breakdown by Meta, Complete Registrations by Meta, View Through by Meta and View Conversions by Meta.
- Google: Impressions by GoogleAds, CTR by GoogleAds and ROAS by GoogleAds.
- TikTok: Tiktok Ad Sales.
- Meta, Google and TikTok together: True Ad ROAS, Ad CPA, Ad AOV, Orders from Ads and Blended Ad Value.
- Other sources: Bing Sales and Other Sources.
For what each card shows, see What do the cards on the Summary dashboard mean? and What do the Meta, Google and TikTok cards mean?.
Good to know
- The standard set is the same for every store. Changes to these dashboards affect the whole store, not only your login.
- On a phone the cards keep the same order. See How do I use the Dashboard on my phone?.
- You cannot change the standard set, make your own layout the standard or bring back one standard dashboard on its own. Reset always brings back all four as listed in these tables, never an earlier version of your own dashboards.