What is in the Shopify report?

The Shopify report covers store sales, orders, customers, best-selling products and how your ad spend relates to store revenue.

What it covers

Your store as a whole for the time range you picked: sales, orders and customers, with your Meta Ads and Google Ads spend next to it.

What you see

• A summary at the top with numbers such as Total Sales, Total Orders, Avg Order Value, Returning Rate, Total Ad Spend and MER.
• Store Health & LTV: what a customer is worth over time and other key store numbers.
• Sales Trend: monthly sales and orders over the past 12 months.
• Channel Attribution: revenue per marketing channel. Attribution means matching each order to the ad or channel that brought the customer.
• Ad Platform Performance: ad spend and return for Meta Ads and Google Ads.
• Customers & Products: new and returning customers and your best-selling products.
• Growth Opportunities: written recommendations based on the numbers in the report.

On the Reports page the card shows total sales, the number of orders and the average order.

Good to know

• Some numbers only appear when the store has that data. A section with nothing to show is left out.
• The report needs your Shopify store to be connected.
• Spend on TikTok and other ad platforms is not in this report.
• You cannot add or remove sections.
• To make one, see How do I create a new report?.