What is in the Combined report?

The Combined report puts your store and your ad platforms in one place, with a side-by-side comparison and highlights from each.

What it covers

Your store and your connected ad platforms together, so you can compare them without opening each report.

What you see

• Four cards at the top: Total Revenue, Total Ad Spend, Overall ROAS and MER. Unlike the Shopify, Meta Ads and Google Ads reports, there is no written summary under them.
• Platform Comparison: the ad platforms side by side.
• Channel Attribution: revenue per marketing channel. Attribution means matching each order to the ad or channel that brought the customer.
• Platform Highlights: the key points from each connected platform.
• Growth Opportunities: written recommendations based on the numbers in the report.

How it is made

There is no button for it. Once the store has a Shopify report and at least one Meta Ads or Google Ads report, a Combined report is made automatically each time a Shopify, Meta Ads or Google Ads report is made, whether you made that report or TrueROAS made it for you. To make the reports it needs, see How do I create a new report?.

Good to know

• The four cards use your newest Shopify, Meta Ads and Google Ads reports, so a platform without a report is not counted.
• You cannot choose which platforms go into it.