How do I turn on the TrueROAS Tracker app embed and Always on in Shopify?

Turn on the TrueROAS Tracker in your Shopify theme and set TrueROAS to Always on in Customer events, two steps TrueROAS cannot do for you.

What the two settings do

Once the TrueROAS app is installed on your Shopify store, two settings in your Shopify admin decide how well TrueROAS tracks your store. Installing the app is explained in How do I connect my Shopify store to TrueROAS?.

• The TrueROAS Tracker app embed: This adds the TrueROAS tracker directly into your store theme so it loads on every page for your visitors.
• Always on for TrueROAS in Customer events: This ensures TrueROAS always has full access to your customer events data, instead of Shopify limiting when it can track.

Both need the app first. TrueROAS says so in a note: The TrueROAS Shopify app must be installed first before configuring these settings.

Turn on the TrueROAS Tracker app embed

1. In your Shopify admin, go to Online Store, then Themes, and click Customize on your current theme.
2. In the theme editor, click the App embeds icon in the left panel.
3. Find TrueROAS Tracker and switch it on.
4. Click Save in the top right corner.

Set TrueROAS to Always on

1. In your Shopify admin, go to Settings, then Customer events.
2. Click TrueROAS in the list, then click the three dots menu.
3. Under Mode, select Always on.
4. Click Apply.

Where TrueROAS shows these steps

• General Settings, tab Store Settings: under Store Platforms, the Track Shopify Purchases Even Better button with a New badge opens Enable TrueROAS Tracker App Embed (Follow these steps to enable the TrueROAS tracker in your Shopify theme). It has the app embed steps and a Video Guide, but not the Always on steps. Close it with the X in the top right corner. Only Shopify stores have this button.
• General Settings, tab Data Settings, then Data Feeding Optimization: 1. Set TrueROAS to "Always On" and 2. Enable TrueROAS Tracker Embed, each with its steps and a picture of the Shopify screen. Only stores whose address ends in myshopify.com see them. The rest of that tab is explained in What do the settings on the Data Settings tab change?.
• The Setup TrueROAS panel: the Shopify checklist has Enable TrueROAS Tracking Embed and Set TrueROAS to "Always On" under the app step. Point at How? next to a step to see a picture of the Shopify screen. Once TrueROAS has access to your store, the embed step has an Open Theme Editor button, which opens your Shopify theme editor in a new tab. More about the checklist is in How do I set up TrueROAS for the first time?.

In the panel, click I've done this once you have done a step. The embed step can only be ticked after the app step, and the Always on step only after the embed step. Undo takes a tick back. If the tick cannot be saved, you see Could not save this step. Please try again.

Good to know

• TrueROAS cannot switch these settings on for you and does not check them in Shopify. A tick in the panel only means you marked the step as done, and it is saved for your login on this store only.
• The guides name the app embed slightly differently, for example TrueROAS Tracking in the panel. In Shopify, look for the TrueROAS entry under App embeds.
• App embeds are in the theme editor that Customize opens, not in the code editor.
• When browser tracking is on in the Meta settings, Test on your store opens your store in a new tab, where a small banner at the bottom says whether Meta tracking is live. If no banner shows, the TrueROAS Tracker app embed is off in your theme. See What does the browser tracking switch in the Meta settings do?.
• These two steps are only for Shopify stores. For WooCommerce, see How do I connect my WooCommerce store and add its API keys?.