What is each card called in Available Metrics?
Available Metrics lists cards under names that often differ from the titles on the cards, so this list gives each card its name and tab.
How the window names cards
The Available Metrics window lists every card under a name of its own, which is often not the title printed on the card. Total Sales, for example, is listed as Blended Sales, and Sales Trend as Blended Trend. The tables below give the name in the window on the left and the title on the card on the right.
The name also decides the tab, so a few cards sit where you might not look first:
- Top Creatives, Email Sales, Direct Sales, WhatsApp Revenue and Recent Orders are on the Other tab.
- Traffic Sources, Website Users by Traffic Source and Unique visitors and add to carts by ad platform, the three Google Analytics cards, are on the Google tab.
- Facebook and Instagram are on the Meta tab.
Find a card
- In the editor, open Available Metrics from the row where you want the card. See How do I add, move, resize and remove cards on a dashboard?.
- Make sure All is selected, because the search box only looks in the tab you have open.
- Type part of the name in the window into Search 95 metrics, for example "blended sales" for Total Sales or "untracked" for Facebook and Instagram.
- Click the + on the card to add it.
Search does not look at the titles on the cards, so searching for Total Sales, Facebook, Sales Trend or Channels finds nothing. Each card in the window also shows a small preview of how it looks on the dashboard, title included, so you can check that you have the right one.
Meta tab
The Meta tab lists 32 cards.
| In Available Metrics | On the card |
|---|---|
| Fb Untracked Sales | |
| Ig Untracked Sales | |
| Meta Ads Roas | Meta Ad ROAS |
| Meta Roas | True Meta ROAS |
| Meta Ads Sales | Meta Ad Sales |
| Meta Aov | AOV |
| Meta Cpa | CPA |
| Meta Mer | MER (Meta) |
| True Roas Vs Meta | TrueROAS vs Meta Ads |
| Meta Api Link Clicks | Clicks by Meta |
| Meta Api View Through Conversions | View Conversions by Meta |
The other names that start with Meta Api drop those two words and end in by Meta on the card. Meta Api Cpm, for example, is CPM by Meta, and Meta Api Unique Outbound Ctr is Unique Outbound CTR by Meta. Meta Ad Spend, Meta Orders and Meta Sales keep their titles.
Google tab
The Google tab lists 20 cards.
| In Available Metrics | On the card |
|---|---|
| Google Ads Aov | AOV |
| Google Ads Cpa | CPA |
| Google Ads Orders | Orders |
| Google Mer | MER (Google) |
| Google Organic Sales | Organic Sales |
| Google Ads Branded Search | Branded Search (excl.) |
| Google Ads Api Clicks | Clicks by GoogleAds |
| Google Ads Api Conversions | Conversions by GoogleAds |
| Google Ads Api Conversion Value | Conversion Value by GoogleAds |
| Google Ads Api Cpc | Cost Per Click by GoogleAds |
| Google Ads Api Ctr Js | CTR by GoogleAds |
| Google Ads Api Impressions Js | Impressions by GoogleAds |
| Google Ads Api Roas Js | ROAS by GoogleAds |
| Google Analytics Platform Visitors | Unique visitors and add to carts by ad platform |
| Google Analytics Traffic Over Time | Website Users by Traffic Source |
| Google Analytics Traffic Sources | Traffic Sources |
| True Roas Vs Google | TrueROAS vs Google Ads |
Google Ad Spend, Google Ads Roas and Google Ads Sales keep their titles.
TikTok, Pinterest and Bing tabs
The TikTok tab lists 13 cards.
| In Available Metrics | On the card |
|---|---|
| Tiktok Roas | Tiktok Ad ROAS |
| Tiktok Ads Sales | TikTok Sales |
| Tiktok Api Conversion Value | Tiktok Ad Sales |
| Tiktok Api Conversions | TikTok Conversions |
| Tiktok Aov | AOV |
| Tiktok Cpa | CPA |
| Tiktok Orders | Orders |
| Tiktok Mer | MER (Tiktok) |
| Tiktok Api Clicks | Clicks |
| Tiktok Api Cpc | CPC |
| Tiktok Api Ctr | CTR |
| True Roas Vs Tiktok | TrueROAS vs TikTok Ads |
Tiktok Ad Spend keeps its title. Tiktok Ads Sales and Tiktok Api Conversion Value are two different cards. See What do the Meta, Google and TikTok cards mean? for what each one shows.
The Pinterest tab lists one card, Pinterest Ad Spend, and the Bing tab one card, Bing Sales. Both keep their titles.
Blended tab
The Blended tab lists 12 cards.
| In Available Metrics | On the card |
|---|---|
| Blended Sales | Total Sales |
| Blended Orders | Total Orders |
| Blended Roas | Blended ROAS / POAS |
| Blended Customers | The ring of new and returning customers, which has no title |
| Blended Trend | Sales Trend |
Blended Ad Spend, Blended Aov, Blended Cac, Blended Cpa, Blended Mer, Blended Poas and Blended Profit keep their titles.
Ads tab
The Ads tab lists 5 cards.
| In Available Metrics | On the card |
|---|---|
| Ad Roas | True Ad ROAS |
| Ad Orders | Orders from Ads |
| Ad Sales | Blended Ad Value, followed by the number of orders |
Ad Aov and Ad Cpa keep their titles.
Other tab
The Other tab lists 12 cards.
| In Available Metrics | On the card |
|---|---|
| Channel Chart | Channels |
| Channel Table | The channel table, which has no title |
| Cost Breakdown | The table with Cost Type, Amount and % of Revenue, which has no title |
| Other Sales | Other Sources |
| Whatsapp Sales | WhatsApp Revenue |
Contribution Margin, Direct Sales, Email Sales, Events Manager Uplift, Marginal Roas, Recent Orders and Top Creatives keep their titles.
Good to know
- The window and its names are the same for every store and every login.
- You cannot change the names in the window.
- For what each card shows, see What do the cards on the Summary dashboard mean? and What do the Meta, Google and TikTok cards mean?.
- For the cards each standard dashboard starts with, see Which cards are on the standard Summary, Meta, Google and Tiktok dashboards?.